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online reputation increasing customer reviews in 2022 - photo of paper with happy, neutral and sad faces next to tick boxes
Marketing in the digital age

Online Reputation & Increasing Customer Reviews in 2022

A positive online reputation is the absolute foundation of successfully marketing your business. This article discusses the critical components of managing your online presence and how to make the most of what your customers are saying – plus give you some ideas on how to gain more reviews.

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Hard sell v soft sell
Online sales

2 Ways to Become Sales Savvy Online

Although there is no perfect technique for sales psychology, most sales tactics are distilled into one of two categories: hard sell and soft sell. Understanding the difference between the two is as vital to your sales strategy as any other important business plan. 

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Write great email subject lines that will improve email open rate - woman sitting at desk typing
Marketing in the digital age

3 Strategies to Help You Write Great Email Subject Lines

For your email marketing to be effective, you need to write compelling subject lines that intrigue the recipient enough to click. In this article, we’ll explain what makes an enticing email heading and how to write great email subject lines using three simple strategies.

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How to change your website favicon - photo of a screen displaying website browser tabs with popular digital platform favicons
Marketing in the digital age

How to change your website favicon

Your favicon is an important visual identifier for your website that can help to reinforce your brand identity. In this article we’ll show you how to change your website favicon.

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Create a brand style guide in Canva - photo of a womans hand sorting through colour palettes on a desk near a laptop
Marketing in the digital age

Create a brand style guide in Canva

A brand style guide is essentially a document that every business should have in order to guide employees, any designers you may hire and other businesses you collaborate with on how to apply the different elements of your visual identity. This article will show you how to create a simple 1-page brand style guide in Canva.

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Networking and knowing your point of difference - photo of two women in aprons preparing an event space
Attract new customers

The importance of networking and knowing your point of difference

If there is one thing we have learned post pandemic times is that humans crave and love connection. After all, what’s better than connecting with like minded people. And what better method to create human connections that will benefit your business with those in your community than through networking? Due to the time constraints that

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