Email Marketing Automation Basics
Every business, whether it has a physical or virtual presence, needs an email marketing strategy. For small businesses, email marketing is particularly important useful for jumpstarting the sales process, raising client awareness of the brand and increasing conversions.
Automated email campaigns allow businesses to send personalised emails for potential and established customers alike that will guide them through your sales funnel without requiring hours of manual work.
This short course will take you through the basics of email marketing automation and teach you how you can use it as a marketing tool in your business.
What you'll learn - the WINS!
- Why and when does email marketing work
- Email marketing in a data-driven marketing environment
- How email marketing fits in your overall marketing plan
- What you need to put in place to be successful
- The superpowers of automation and segmentation
- The range of solutions available to you
- Practical examples and templates to get you started
A willingness to roll your sleeves and have a go.