Automated video transcript
Fabienne Wintle 0:02
Excellent. So we are doing a quick round up of our support group call session. And last time, you probably had the biggest room to go first and share some golden nuggets of what, what was covered?
Sam Ward 0:17
No worries. So a lot of our interest and topic and questions arose around lead funnels and really understanding how to get people to your digital asset to your website, and making sure that there’s a conversion process, I guess optimised for conversion process, which we spoke about, but then we actually, always the main conversation we spoke about was around SEO and developing article content and the process to that, I think we came to the conclusion that it’s incredibly important to go through the exercise yourself before you start outsourcing or utilising other people’s specialties. And we spoke about the fact that Navii and Tourism Tribe both have you know, how to the fundamentals of blogging, and what journey that can take you down. That was a big conversation, you know, in the fact that SEO really is incredibly powerful. But it is, can be a slow burn, that things you do today might not have dividends or return on profit for a couple months, potentially six months. But it still is, you know, a very long term, great, fantastic oxygen for people. And it does going through it not only provides that return on profit from a marketing point of view, but it provides additional content that you can utilise in other ways. So if you haven’t started an exercise, make sure you do. And a lot of very successful, great business operators always will start out with any new venture they do straight away. So if you haven’t get onto it, get onto the course and learn the process. And then once you build a cash flow, you can start outsourcing where your weaknesses are.
Fabienne Wintle 1:52
Thanks, Sam. Yeah, I was just actually reviewing our SEO course. And you know, putting information about the cost of SEO in there. And it’s not SEO cannot be automated. So you have to hire people with very specific skills. And as Sam said, it’s not something that’s done very quickly. So the more you learn yourself, the better you’ll be. Fantastic. And where are you?
Emily Barry 2:20
Ah, David was the only one in my room. So we had a great little one on one session today came with some Instagram questions about you know what to post. And then learning more about his business. We talked about how he also does email marketing sends out newsletters every week, and just his struggles around finding the time to you know, create content for all of his digital assets, with the goal of leading all of these back to his website and getting his customers to convert into a sale. So instead of just focusing on Instagram, we kind of took it back, take into consideration all of his other different channels and assets that he works on. And we focused on a content strategy of you know, developing content themes, because once you flesh out, you know what you’re going to talk about, you can repurpose this across all of your different assets. And it just makes it just helps you work smarter, not harder. And not just doing everything individually across each asset. But doing it once putting across all and having it really drive your business goals of you know, increasing sales through website, delve into a couple of other things. But yeah, it was just a great session just going through David’s strategies and just focusing on his business. So yeah.
Fabienne Wintle 3:45
Oh, amazing. One on one. Yeah. Is there a great session, thank you very much. Excellent. And in our room, it was all about smart tech or how I like to call it use high tech to be high touch with your client. So for those who know me, I’m all about automation. Some of my staff said that if I die, people would still be getting emails from me. Yes, automation in your business, just not just about marketing. We had some good chats about how can we automate or be smart about our systems first started with us using bookmarks Hands up who uses bookmarks with folders? Excellent fagot bookmark bar with folder structured in your business. So you know marketing and you have all your links to everything you need. Even we went into as deep as every Canva file that you do book market and your Canva folder, so you don’t recreate the wheel or try and find where that design that you’d done in Canva High School. We talked about that. We also talked about one of our other participant who just start well started recently in a business that was very old school technology. logically, so she has a lot of work on her hands. And once again, we went back to our Northstar metric, what difference is it that we make to our customers, and that should drive the strategic elements of what you do in your business. So then when you have great ideas coming left, right and centre, you try and refocus and hone in on, on what it is that you said you would be doing. And so you don’t get distracted and never achieved your KPIs. We went into another participant wanting to create a, an online course. So we talked about different systems, but one of my key recommendation would be to anyone else, if you want to create an online course and you’re wondering, you know, you narrowed down a few systems, sign up, like find the Facebook groups about people using the system, and sign up for a few courses of people using doing these courses in those systems and be the student and experience it from, from the student perspective. So that’s a really the best demo you can get with a successful business that use it. What did we talk about Molly after we our email, so we talked about segmenting our email database, one of our participants said, I don’t know about you, but I’ll just if I receive an email that tells me everything about a business, I’m just not interested. So went back to thinking about how can we segment our email database based on the needs of our different customers, and then conditionally display content to them, so that they only see what is relevant to them. Anything else that I forgot, Molly? Was everything good. Great. Well, it was a fantastic session. Thank you, everyone for coming. I hope you got some things out of it. I will send you Oh, we did talk about creating feedback. So we’ll send you an email. If you can, please click and fill out the feedback survey. That would be fantastic for us. So we can gather more and more testimonials about the value of these group support calls. Have a great end of your week, and see you in a fortnight.
Participant 7:05
Thank you very much. It’s awesome. Thanks, guys. Bye bye bye.
