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SME digital presence, the latest research on SME digital presence article

SMEs have a “less-than-healthy” digital presence

A short summary of the article written by Navii's Co-founder and CEO Liz Ward called "SMEs have a “less-than-healthy” digital presence" that was featured in Inside Small Business.
First published on February 1, 2023
Last updated on May 9, 2023

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Published in Inside Small Business

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Research indicates that SMEs are not meeting the necessary standards for a strong online presence. Navii’s Digital Engagement Health Check™ found that SMEs scored just 32.2% on the website, SEO, and social media best practices, based on 602 businesses surveyed.

In this Inside Small Business article, our Co-founder and CEO Liz Ward commented “The results show that SMEs still have much work to do to achieve a healthy digital presence, missing out on opportunities for better exposure and engagement with their target markets.” Ward suggests that now is a good time to assess digital health and take the steps needed to meet the needs of customers.

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