Skip to content
  • Log in
  • Cart
  • Home
    • About Us
    • Advisory Committee
    • Meet our Coaches
  • Academy
  • Products & Services
    • View all
    • Digital Academy
    • Industry Training & Development
    • Current industry programs
  • News
    • Blog
    • Media
  • Testimonials
  • Contact
  • Log in
  • Cart
  • Home
    • About Us
    • Advisory Committee
    • Meet our Coaches
  • Academy
  • Products & Services
    • View all
    • Digital Academy
    • Industry Training & Development
    • Current industry programs
  • News
    • Blog
    • Media
  • Testimonials
  • Contact
FAQs
Login
  • Log in
  • Cart
  • Home
    • About Us
    • Advisory Committee
    • Meet our Coaches
  • Academy
  • Products & Services
    • View all
    • Digital Academy
    • Industry Training & Development
    • Current industry programs
  • News
    • Blog
    • Media
  • Testimonials
  • Contact
  • Log in
  • Cart
  • Home
    • About Us
    • Advisory Committee
    • Meet our Coaches
  • Academy
  • Products & Services
    • View all
    • Digital Academy
    • Industry Training & Development
    • Current industry programs
  • News
    • Blog
    • Media
  • Testimonials
  • Contact
Freebies
content bank - photo of a photograher pointing their camera ready to take a photo

Learn how to develop a content bank for your social media schedule

Learn how to create a content bank so that you have a store of content ready to publish on your business' social media channels ahead of time.
  • Greater returns from social media, Marketing in the digital age
  • 30-day Health Kick 2022, content, save time, social media
First published on June 28, 2022
Last updated on May 9, 2023

How to improve your quantity of content production?

One of the most frequent issues a business owner has to deal with when developing your social media content is a lack of time. Whether that is the time it takes to capture, edit, schedule or even think about what content you want to create! When your biggest weakness is a lack of time then the best plan is to build structure through a content management process. Creating a bank of content means that you will have a store of content ready to publish ahead of time.

What is a content bank?

A content bank is an affordable and relatively simple process of documenting your ideas to support content creation. It starts with the idea creation process based on your customer audiences rather than building content on the fly. A strong content bank should cover the below areas before moving into production:

  1. Content Theme – What broad category the content should exist in
    • Examples: Nature, Family fun, Nightlife
  2. Sub Content – A narrowed theme that sits under the category
    • Examples: Unique animal species (Nature), Surf lessons (Family fun), Cocktail creation (NIghtlife)
  3. Post type – What is the goal of this post for your audience
    • Emotion, education or community engagement
  4. What is it?
    • What is happening in this planned content? What is your idea?
  5. Digital Format
    • How will this be created: Photo or video

These fundamentals will allow you to get the foundations down. From here you can add any category that you believe is relevant to your business or that may just help build more process or clarity.

Categories that are recommended once you have created your final content piece are:

  1. File link/location – A link or file location name for where it is stored
  2. Text – What are you going to say about this?
  3. Serious text – A second text option if you are posting on LinkedIn which may require a different approach
  4. Hashtags – What hashtags you may apply
  5. Checklist of platforms – Be sure to check off which platforms the content was posted to

Making a content bank

There are many tools out there that can help you achieve this process. Depending on how aggressively you are building your content you may consider free but powerful tools such as Trello, Asana or Notion. Though if you are looking for the basics a simple excel or google sheet can provide you with the flexible structure to begin your content production. With a simple document and clearly laid out content bank, you will be able to build an effective plan of attack to create more content with purpose.

Action

Following the steps outlined in Sam’s demonstration video above, use a Google/Excel Sheet (or use a similar planning tool) to plan at least four content ideas that you could use for social media posts in the future.

Start your 30-Day health kick today

One challenge a day in your inbox, starting today, for 30 days.

Read more and enrol here
Picture of Hannah Conroy

Hannah Conroy

Hannah is based in Navii's Melbourne office and works as the team's Content Producer. Her work involves researching, collating and creating much of our course content, video content and social media content. Hannah loves supporting passionate and engaged small business owners who want to up-skill and stay competitive in our digitally-driven world.

Stay informed with Practical Tips so your business stays competitive in the digital world

We’ll keep you current once a month on the latest digital tools and opportunities based on your needs.

Yes please!
  • Industry EOI
  • Policies
  • Terms
  • Industry EOI
  • Policies
  • Terms
Facebook Instagram Youtube Twitter Linkedin
+61 (0)7 3103 6566
[email protected]

Brisbane
Head office

Suite 1,
57 Woodfield Rd
Pullenvale QLD 4069 
Australia

Sydney

Suite 101,
18-20 Victoria St
Erskineville NSW 2043
Australia

Melbourne

11 Yeomans Street, 
Northcote VIC 307
Australia

Adelaide

Level 8, 50 Grenfell St, Adelaide SA 5000 Australia

Agnes Water

139 Bicentennial Dr
Agnes Water QLD 4677
Australia

aboriginal-flag

Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.

© 2021 Navii Pty Ltd ABN: 83 642 080 653 is a wholly owned subsidiary of
Digital Coaching International. All prices are in Australian Dollars.

This project is supported with grant funding from the Australian Government.

We use cookies to ensure you receive the best experience on our site. If you continue to use this site we will assume that you are a-okay with our terms.

got it