Marketing in the digital age

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Creating a mentally healthy workplace - photo of hands from 6 people that are stacked on top of one another to celebrate the team
30-day Health Kick 2022

Creating a mentally healthy workplace

Maintaining a mentally healthy workplace is beneficial to everyone involved: owners, managers, employees… even customers have something to gain! This article explores some considerations when working on cultivating a supportive working environment for your team.

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online reputation increasing customer reviews in 2022 - photo of paper with happy, neutral and sad faces next to tick boxes
30-day Health Kick 2022

Online Reputation & Increasing Customer Reviews in 2022

A positive online reputation is the absolute foundation of successfully marketing your business. This article discusses the critical components of managing your online presence and how to make the most of what your customers are saying – plus give you some ideas on how to gain more reviews.

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Write great email subject lines that will improve email open rate - woman sitting at desk typing
30-day Health Kick 2022

3 Strategies to Help You Write Great Email Subject Lines

For your email marketing to be effective, you need to write compelling subject lines that intrigue the recipient enough to click. In this article, we’ll explain what makes an enticing email heading and how to write great email subject lines using three simple strategies.

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How to change your website favicon - photo of a screen displaying website browser tabs with popular digital platform favicons
30-day Health Kick 2022

How to change your website favicon

Your favicon is an important visual identifier for your website that can help to reinforce your brand identity. In this article we’ll show you how to change your website favicon.

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Create a brand style guide in Canva - photo of a womans hand sorting through colour palettes on a desk near a laptop
30-day Health Kick 2022

Create a brand style guide in Canva

A brand style guide is essentially a document that every business should have in order to guide employees, any designers you may hire and other businesses you collaborate with on how to apply the different elements of your visual identity. This article will show you how to create a simple 1-page brand style guide in Canva.

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Email marketing segment list - woman in headscarf typing on laptop which shows automation flow
30-day Health Kick 2022

Getting started with segmenting your email list

Email marketing, done right, is still one of the highest-converting online sales techniques. This article explains how to get better results from your email marketing efforts by sending tailored emails to a segmented database.

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