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In defence of the sales pitch: How to make the soft sell work hard

A short summary of the article written by Navii's CEO Liz Ward called "In defence of the sales pitch: How to make the soft sell work hard" that was featured on Smart Company Plus.
First published on September 23, 2022
Last updated on May 9, 2023

Group Support Calls are one of our Digital Academy Membership benefits.
During our calls, both Navii and Tourism Tribe (sister company servicing tourism businesses) members are in attendance, so you may hear references to both brands.

Published in Smart Company Plus

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In this Smart Company Plus article, Liz discusses the “soft” sell method, where businesses market to a new audience slowly and gently nurture them towards a sale. Liz discusses the need to find a balance between being soft but not so soft that potential customers never move through the funnel to become paying customers.

Media coverage Liz - Smart Company PLUS 23 September 2022

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Hannah Conroy

Hannah is based in Navii's Melbourne office and works as the team's Content Producer. Her work involves researching, collating and creating much of our course content, video content and social media content. Hannah loves supporting passionate and engaged small business owners who want to up-skill and stay competitive in our digitally-driven world.

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