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In defence of the sales pitch: How to make the soft sell work hard

A short summary of the article written by Navii's CEO Liz Ward called "In defence of the sales pitch: How to make the soft sell work hard" that was featured on Smart Company Plus.
First published on September 23, 2022
Last updated on May 9, 2023

Published in Smart Company Plus

In this Smart Company Plus article, Liz discusses the “soft” sell method, where businesses market to a new audience slowly and gently nurture them towards a sale. Liz discusses the need to find a balance between being soft but not so soft that potential customers never move through the funnel to become paying customers.

Media coverage Liz - Smart Company PLUS 23 September 2022

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