The soft sell is crucial to sales conversion

A short summary of the article written by Navii's CEO Liz Ward called "The soft sell is crucial to sales conversion" that was featured on Small Business Answers.
First published on September 20, 2022
Last updated on May 9, 2023

Published in Small Business Answers

In this article, Navii’s CEO Liz Ward discusses the soft sell: what it is, how to do it, and how important it is in the context of digital marketing. In this piece, Liz explains that this sales technique is actually more sophisticated and strategic than many may realise. Liz explains that the soft sell strategy aims to build trust in your audience by offering real value and authenticity, something that is often lacking in online sales.


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