Everyone is probably telling you you need to do this, that and more of this

What are the non-negotiable
tools for
Aussie small businesses?

What are the best tools to make it easier for me to run my small business online? I am a total beginner.

How to correctly target markets for different services and to know what they need the most from our services.

How to use Zapier to automate the tasks my admin lady currently does? I'd like to free up some of her admin timeso she can generate business.

Are Facebook promoted posts worthwhile? Can I track their performance on Google Analytics?

How often should I be posting? More or less text? Should there be a photo or graphic with every post? When are the best times to post?

I would like to know more about using Instagram stories...e.g how to use, how to add more slides and what sort of content would suit my brand.

How to make sure my web developer is not taking me for a ride? I need to know enough to check!