Updates
Latest updates in our educational course content
We ensure all our courses and training remains up to date. On this page, you’ll find the latest updates on not only our courses, lessons and topics but also our blog posts.
Last updated on 24 August, 2023
Optimising your Google Business Profile (17 min)
Latest update:
Updated information on how business owners can manage their Google Business Profile now that the Google My Business app has retired.
Last updated on 24 August, 2023
Demystifying Local Search (25 min)
Latest update:
Added additional links to find support for verifying your Google Business Profile.
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Last updated on 11 August, 2023
Email marketing automation basics
Latest update:
- A full update of the email marketing automation course, featuring new fundamentals, strategy, and topic lessons.
- Learn about the value ladder concept, tips on how to grow your email list, and tactics for engaging subscribers.
- Access actionable content to help you set up, configure, and optimise your email marketing automation system.
- Comprehensive lesson covering system setup, contact importing, and creating an automation sequence.
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Last updated on 8 August, 2023
Make AI work for your business
Latest update:
- Introducing an exciting new course on Artificial Intelligence (AI) with easily digestible course content and key learning pathways.
- Learn AI fundamentals, strategy, and tactics for successful implementation.
- Develop practical steps and utilise AI tools like ChatGPT to create content for lead magnets and marketing comms.
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Last updated on 23 March, 2023
Search Engine Optimisation (SEO)
Latest update:
A full update of the SEO course, including a non-techie way to find out how to craft content that showcases you as an authority in what you do an addition of a workbook.
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Last updated on 3 February, 2023
Make Facebook Work for your Business
Latest update:
- Our new course structure breaks down the content into easily digestible sections including Facebook fundamentals, strategy, tactics, and action plan lessons to ensure users are able to successfully progress through the learning and skills development phase of Facebook marketing and are able to develop practical and repeatable steps for real-world application.
- New topic called ‘Overview of social media platforms’. This topic outlines the differences between each social media platform and how this information can be used to inform your social media strategy.
- New topic called ‘Defining your social media plan’. This topic will ensure your approach to Facebook isn’t viewed as a singular marketing activity but is considered a holistic role in your marketing and business plan.
- New topic called ‘The 5C strategy framework’. This topic will guide you in developing an effective social media plan that aligns, simplifies, and complements your business’s overall digital marketing strategy.
- New topic called ‘Understanding Facebook’s algorithm’. This topic details the various factors Facebook uses to determine how your content appears in your user’s feed as this will help your chances of being prioritised in Facebook’s algorithm.
- New topic called ‘Outsourcing social media’. This topic will help you determine whether outsourcing is the right choice for your business and provide detailed steps you must take when engaging external experts.
- New topic called Facebook checklist’. This topic helps you identify areas of your Facebook Page that can be enhanced using our best practice checklist.
- Further expansion of all existing Facebook topics including new data and statistics, best-practice examples, and practical, repeatable action plans.
- New lesson called Facebook action plan’. This includes a downloadable template to remind you of what you need to do periodically to master Facebook marketing in business.
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Last updated on 3 February, 2023
Local Search & Google Business Profile
Latest update:
1. New topic called ‘The user experience of Google Search and Maps’. This topic will walk you through how to create and share a saved list on Google Maps, how businesses can make use of the Google live chat function and understand the Google Local Guides program and its implications for business profiles.
2. Further expansion of ‘Optimising your Google Business Profile’ detailing how to post updates, view insights, and add your services, products, and menu.
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Last updated on 3 February, 2023
Online reputation management
Latest update:
- New topic called ‘The fundamentals of online reputation management’ that aims to provide a quick overview of the theory and how it forms a crucial component in your marketing strategy.
- Further expansion of ‘Entrepreneurial DNA of a customer-centric strategy’ to include customer-centricity as the underpinning strategy as well as key case studies.
- Additional information and examples added to ‘Analysing your online reputation’ and ‘Update your offerings with data-driven decisions’ that help with the course handout.
- Further expansion of ‘Enhancing your online reviews’ to include additional proactive tactics and examples for how to best respond and increase your online reviews.
- New topic called ‘Your online presence’ which is the implementation piece of this course and outlines in a best practice checklist how to your new strategy and tactics.
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Last updated on 3 February, 2023
Make Instagram Work for Your Business
Latest update:
- Our new course structure breaks down the content into easily digestible sections including Instagram fundamentals, strategy, tactics, and action plan lessons to ensure users are able to successfully progress through the learning and skills development phase of Instagram marketing and are able to develop practical and repeatable steps for real-world application.
- New topic called ‘Overview of social media platforms’. This topic outlines the differences between each social media platform and how this information can be used to inform your social media strategy.
- New topic called ‘Defining your social media plan’. This topic will ensure your approach to Instagram isn’t viewed as a singular marketing activity but is considered as a holistic role in your marketing and business plan.
- New topic called ‘The 5C strategy framework’. This topic will guide you in developing an effective social media plan that aligns, simplifies, and complements your business’s overall digital marketing strategy.
- New topic called ‘Understanding Instagram’s algorithm’. This topic details the implementation of three new techniques that enhance your content and increase your chances of being prioritised in the Instagram algorithm.
- New topic called ‘Outsourcing social media’. This topic will help you determine whether outsourcing is the right choice for your business and provide detailed steps you must take when engaging external experts.
- New topic called ‘Instagram checklist’. This topic helps you identify areas of your Instagram business page that can be enhanced using our best practice checklist.
- Further expansion of all existing Instagram topics including new data and statistics, best-practice examples, and practical, repeatable action plans.
- New lesson called ‘Instagram action plan’. This includes a downloadable template to remind you of what you need to do periodically to master Instagram marketing in business.
Course Content
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Not Enrolled
Price
Closed
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Last updated on 30 January, 2023
Create Effective Facebook Ads
Latest update:
Added information about debugging links when sharing web pages in a post under the ‘Meta Business Suite’ topic
