We have designed a simple learning pathway which consists of 3 levels to ensure your marketing is the best it can be. 

Hover over the different levels to better understand the Academy’s learning pathways.

Start here

The Introduction course is your starting point to ensure you progress smoothly.



Specifically designed to provide you with a strong foundation in digital skills and knowledge, the essential courses will set you on the right path for growth.



Building on the foundation of the essentials level, these growth-focused courses delve deeper into specific areas of digital marketing.



Specialist courses will equip you to employ digital technologies and techniques to tackle specialised opportunities through expert-led initiatives, case studies, and real-world examples. 


🎬 Introduction

Our introductory course will take you through how to make the most of our Digital Academy membership.

🥇 Essentials courses

These are the absolute foundations you must have in place to bring your key marketing assets to a best-practice level. Each one of these courses is super practical, with plenty of examples and can be completed in less than half a day.

Through foundational digital practices and techniques, knowledge of digital marketing strategy, and guidance on how to navigate your digital course material, your essentials courses make for an excellent place to get started.

🥈 Growth courses

Academy growth courses provide the opportunity to delve into, and to develop a full understanding of specific areas of digital marketing strategy.  With a focus on practical application and hands-on experience, you will gain the confidence and competence to use digital tools and techniques in your business. Coupled to interactive activities like our small group coaching sessions and access to expert support and advice, the growth-level courses will equip you with the skills and knowledge needed to advance your digital journey.


🥉 Specialist courses

The courses at this level emphasise knowledge and skills required to advance small tourism business leaders’ confidence and practices in a particular subjects, such as data analytics, accessibility, grant writing, sustainability, and many other topics. In addition, you can supported to apply what you learn thanks to member engagement initiatives and interactive activities, like small-group coaching sessions, as well as access to professional support and advice.



Your favourites

Below are the links to the lessons and topics you favourited​

No results found.

Resources and handouts