We have designed a simple learning pathway which consists of 3 levels to ensure your marketing is the best it can be. 

Hover over the different levels to better understand the Academy’s learning pathways.

Start here

The Introduction course is your starting point to ensure you progress smoothly.



Specifically designed to provide you with a strong foundation in digital skills and knowledge, the essential courses will set you on the right path for growth.



Building on the foundation of the essentials level, these growth-focused courses delve deeper into specific areas of digital marketing.



Specialist courses will equip you to employ digital technologies and techniques to tackle specialised opportunities through expert-led initiatives, case studies, and real-world examples. 


🎬 Introduction

Our introductory course will take you through how to make the most of our Digital Academy membership.

🥇 Essentials courses

These are the absolute foundations you must have in place to bring your key marketing assets to a best-practice level. Each one of these courses is super practical, with plenty of examples and can be completed in less than half a day.

Through foundational digital practices and techniques, knowledge of digital marketing strategy, and guidance on how to navigate your digital course material, your essentials courses make for an excellent place to get started.

🥈 Growth courses

Academy growth courses provide the opportunity to delve into, and to develop a full understanding of specific areas of digital marketing strategy.  With a focus on practical application and hands-on experience, you will gain the confidence and competence to use digital tools and techniques in your business. Coupled to interactive activities like our small group coaching sessions and access to expert support and advice, the growth-level courses will equip you with the skills and knowledge needed to advance your digital journey.


🥉 Specialist courses

The courses at this level emphasise knowledge and skills required to advance small tourism business leaders’ confidence and practices in a particular subjects, such as data analytics, accessibility, grant writing, sustainability, and many other topics. In addition, you can supported to apply what you learn thanks to member engagement initiatives and interactive activities, like small-group coaching sessions, as well as access to professional support and advice.


AI Fast-track

Prerequisite: You will need to be able to edit your website, access your website domain name to verify your email marketing program, create a form, resize images, upload video.

Our AI Fast-track program focuses on 3 topics: AI, Email marketing automation and video.
The program consists of 3 live workshops, 8 group support calls and plenty of help in between.

Revenue Generation Fast-track

Prerequisite: You will need to gain admin access to your website, Google Analytics 4 and Search console to setup and connect your GA4 account.

Our Revenue Generation Fast-track program focuses on setting up your Google Analytics 4 properly with all the must have reports, connecting it to all the right places and teaching you how to read the reports to gain insights on your next best move.

The program consists of 3 live workshops, 8 group support calls and plenty of help in between.

Revenue Generation Fast-track (Spring) Dates

Your Fast-track program starts on 13th September.

  • 13th Sept 12-1.30pm QLD time – Workshop 1: Connecting the dots: Configuring GA4 to track sales and lead
  • 11th Oct 12-1.30pm QLD time – Workshop 2: Clicks to Conversions: Understanding the GA4 reports
  • 8 Nov, 12-1.30pm QLD time – Workshop 3: Metrics to Magic: Taking data-driven marketing action
  • Plus the support group calls for which you need to register separately here

Prerequisites: there is homework to do prior to each workshop, please check under each section.

Courses Library

Latest updates in our educational course content

We ensure all our courses and training remains up to date. On this page, you’ll find the latest updates on not only our courses, lessons and topics but also our blog posts.

Last updated on 24 August, 2023

Optimising your Google Business Profile (17 min)

Latest update:

Updated information on how business owners can manage their Google Business Profile now that the Google My Business app has retired.

Last updated on 24 August, 2023

Demystifying Local Search (25 min)

Latest update:

Added additional links to find support for verifying your Google Business Profile.

Photo of a woman sitting on a couch with a laptop on her lap. She is looking away from the camera biting a pen thoughfully
Last updated on 11 August, 2023

Email marketing automation basics

Latest update:

  1. A full update of the email marketing automation course, featuring new fundamentals, strategy, and topic lessons.
  2. Learn about the value ladder concept, tips on how to grow your email list, and tactics for engaging subscribers.
  3. Access actionable content to help you set up, configure, and optimise your email marketing automation system.
  4. Comprehensive lesson covering system setup, contact importing, and creating an automation sequence.
Last updated on 8 August, 2023

Make AI work for your business

Latest update:

  1. Introducing an exciting new course on Artificial Intelligence (AI) with easily digestible course content and key learning pathways.
  2. Learn AI fundamentals, strategy, and tactics for successful implementation.
  3. Develop practical steps and utilise AI tools like ChatGPT to create content for lead magnets and marketing comms.
Last updated on 23 March, 2023

Search Engine Optimisation (SEO)

Latest update:

A full update of the SEO course, including a non-techie way to find out how to craft content that showcases you as an authority in what you do an addition of a workbook.

Last updated on 3 February, 2023

Local Search & Google Business Profile

Latest update:

1. New topic called ‘The user experience of Google Search and Maps’. This topic will walk you through how to create and share a saved list on Google Maps, how businesses can make use of the Google live chat function and understand the Google Local Guides program and its implications for business profiles.

2. Further expansion of ‘Optimising your Google Business Profile’ detailing how to post updates, view insights, and add your services, products, and menu.

Last updated on 3 February, 2023

Online reputation management

Latest update:

  1. New topic called ‘The fundamentals of online reputation management’ that aims to provide a quick overview of the theory and how it forms a crucial component in your marketing strategy. 
  2. Further expansion of ‘Entrepreneurial DNA of a customer-centric strategy’ to include customer-centricity as the underpinning strategy as well as key case studies.
  3. Additional information and examples added to ‘Analysing your online reputation’ and ‘Update your offerings with data-driven decisions’ that help with the course handout.
  4. Further expansion of ‘Enhancing your online reviews’ to include additional proactive tactics and examples for how to best respond and increase your online reviews.
  5. New topic called ‘Your online presence’ which is the implementation piece of this course and outlines in a best practice checklist how to your new strategy and tactics. 


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