Courses
We have designed a simple learning pathway which consists of 3 levels to ensure your marketing is the best it can be.
Hover over the different levels to better understand the Academy’s learning pathways.
The Introduction course is your starting point to ensure you progress smoothly.
Specifically designed to provide you with a strong foundation in digital skills and knowledge, the essential courses will set you on the right path for growth.
Building on the foundation of the essentials level, these growth-focused courses delve deeper into specific areas of digital marketing.
Specialist courses will equip you to employ digital technologies and techniques to tackle specialised opportunities through expert-led initiatives, case studies, and real-world examples.
🎬 Introduction
Our introductory course will take you through how to make the most of our Digital Academy membership.
🥇 Essentials courses
These are the absolute foundations you must have in place to bring your key marketing assets to a best-practice level. Each one of these courses is super practical, with plenty of examples and can be completed in less than half a day.
Through foundational digital practices and techniques, knowledge of digital marketing strategy, and guidance on how to navigate your digital course material, your essentials courses make for an excellent place to get started.
Create an effective website
By Julia Retson
Online reputation management
By Emily Barry
Local Search & Google Business Profile
By Julia Retson
Search Engine Optimisation (SEO)
By Julia Retson
Make Facebook Work for your Business
By Hannah Conroy
Make Instagram Work for Your Business
By Emily Barry
🥈 Growth courses
Academy growth courses provide the opportunity to delve into, and to develop a full understanding of specific areas of digital marketing strategy. With a focus on practical application and hands-on experience, you will gain the confidence and competence to use digital tools and techniques in your business. Coupled to interactive activities like our small group coaching sessions and access to expert support and advice, the growth-level courses will equip you with the skills and knowledge needed to advance your digital journey.
Sales-led digital marketing strategy
By Emily Barry
Work smarter not harder
By Hannah Conroy
Make AI work for your business
By Emily Barry
Mastering Blogging
By Hannah Conroy
Video Marketing
By Julia Retson
Live Chat and Facebook Messenger
By Hannah Conroy
Create Effective Facebook Ads
By Hannah Conroy
Imagery for your Business
By Julia Retson
Google Analytics
By Julia Retson
Email marketing automation basics
By Hannah Conroy
🥉 Specialist courses
The courses at this level emphasise knowledge and skills required to advance small tourism business leaders’ confidence and practices in a particular subjects, such as data analytics, accessibility, grant writing, sustainability, and many other topics. In addition, you can supported to apply what you learn thanks to member engagement initiatives and interactive activities, like small-group coaching sessions, as well as access to professional support and advice.
Successful Grant Funding
By Julia Retson
Cash Flow Management
By Julia Retson
AI Fast-track
Prerequisite: You will need to be able to edit your website, access your website domain name to verify your email marketing program, create a form, resize images, upload video.
Our AI Fast-track program focuses on 3 topics: AI, Email marketing automation and video.
The program consists of 3 live workshops, 8 group support calls and plenty of help in between.
Revenue Generation Fast-track
Prerequisite: You will need to gain admin access to your website, Google Analytics 4 and Search console to setup and connect your GA4 account.
Our Revenue Generation Fast-track program focuses on setting up your Google Analytics 4 properly with all the must have reports, connecting it to all the right places and teaching you how to read the reports to gain insights on your next best move.
The program consists of 3 live workshops, 8 group support calls and plenty of help in between.
Revenue Generation Fast-track (Spring) Dates
Your Fast-track program starts on 13th September.
- 13th Sept 12-1.30pm QLD time – Workshop 1: Connecting the dots: Configuring GA4 to track sales and lead
- 11th Oct 12-1.30pm QLD time – Workshop 2: Clicks to Conversions: Understanding the GA4 reports
- 8 Nov, 12-1.30pm QLD time – Workshop 3: Metrics to Magic: Taking data-driven marketing action
- Plus the support group calls for which you need to register separately here
Prerequisites: there is homework to do prior to each workshop, please check under each section.
Courses Library
Latest updates in our educational course content
We ensure all our courses and training remains up to date. On this page, you’ll find the latest updates on not only our courses, lessons and topics but also our blog posts.
Optimising your Google Business Profile (17 min)
Latest update:
Updated information on how business owners can manage their Google Business Profile now that the Google My Business app has retired.
Demystifying Local Search (25 min)
Latest update:
Added additional links to find support for verifying your Google Business Profile.
Email marketing automation basics
Latest update:
- A full update of the email marketing automation course, featuring new fundamentals, strategy, and topic lessons.
- Learn about the value ladder concept, tips on how to grow your email list, and tactics for engaging subscribers.
- Access actionable content to help you set up, configure, and optimise your email marketing automation system.
- Comprehensive lesson covering system setup, contact importing, and creating an automation sequence.
Make AI work for your business
Latest update:
- Introducing an exciting new course on Artificial Intelligence (AI) with easily digestible course content and key learning pathways.
- Learn AI fundamentals, strategy, and tactics for successful implementation.
- Develop practical steps and utilise AI tools like ChatGPT to create content for lead magnets and marketing comms.
Search Engine Optimisation (SEO)
Latest update:
A full update of the SEO course, including a non-techie way to find out how to craft content that showcases you as an authority in what you do an addition of a workbook.
Make Instagram Work for Your Business
Latest update:
- Our new course structure breaks down the content into easily digestible sections including Instagram fundamentals, strategy, tactics, and action plan lessons to ensure users are able to successfully progress through the learning and skills development phase of Instagram marketing and are able to develop practical and repeatable steps for real-world application.
- New topic called ‘Overview of social media platforms’. This topic outlines the differences between each social media platform and how this information can be used to inform your social media strategy.
- New topic called ‘Defining your social media plan’. This topic will ensure your approach to Instagram isn’t viewed as a singular marketing activity but is considered as a holistic role in your marketing and business plan.
- New topic called ‘The 5C strategy framework’. This topic will guide you in developing an effective social media plan that aligns, simplifies, and complements your business’s overall digital marketing strategy.
- New topic called ‘Understanding Instagram’s algorithm’. This topic details the implementation of three new techniques that enhance your content and increase your chances of being prioritised in the Instagram algorithm.
- New topic called ‘Outsourcing social media’. This topic will help you determine whether outsourcing is the right choice for your business and provide detailed steps you must take when engaging external experts.
- New topic called ‘Instagram checklist’. This topic helps you identify areas of your Instagram business page that can be enhanced using our best practice checklist.
- Further expansion of all existing Instagram topics including new data and statistics, best-practice examples, and practical, repeatable action plans.
- New lesson called ‘Instagram action plan’. This includes a downloadable template to remind you of what you need to do periodically to master Instagram marketing in business.
Make Facebook Work for your Business
Latest update:
- Our new course structure breaks down the content into easily digestible sections including Facebook fundamentals, strategy, tactics, and action plan lessons to ensure users are able to successfully progress through the learning and skills development phase of Facebook marketing and are able to develop practical and repeatable steps for real-world application.
- New topic called ‘Overview of social media platforms’. This topic outlines the differences between each social media platform and how this information can be used to inform your social media strategy.
- New topic called ‘Defining your social media plan’. This topic will ensure your approach to Facebook isn’t viewed as a singular marketing activity but is considered a holistic role in your marketing and business plan.
- New topic called ‘The 5C strategy framework’. This topic will guide you in developing an effective social media plan that aligns, simplifies, and complements your business’s overall digital marketing strategy.
- New topic called ‘Understanding Facebook’s algorithm’. This topic details the various factors Facebook uses to determine how your content appears in your user’s feed as this will help your chances of being prioritised in Facebook’s algorithm.
- New topic called ‘Outsourcing social media’. This topic will help you determine whether outsourcing is the right choice for your business and provide detailed steps you must take when engaging external experts.
- New topic called Facebook checklist’. This topic helps you identify areas of your Facebook Page that can be enhanced using our best practice checklist.
- Further expansion of all existing Facebook topics including new data and statistics, best-practice examples, and practical, repeatable action plans.
- New lesson called Facebook action plan’. This includes a downloadable template to remind you of what you need to do periodically to master Facebook marketing in business.
Local Search & Google Business Profile
Latest update:
1. New topic called ‘The user experience of Google Search and Maps’. This topic will walk you through how to create and share a saved list on Google Maps, how businesses can make use of the Google live chat function and understand the Google Local Guides program and its implications for business profiles.
2. Further expansion of ‘Optimising your Google Business Profile’ detailing how to post updates, view insights, and add your services, products, and menu.
Online reputation management
Latest update:
- New topic called ‘The fundamentals of online reputation management’ that aims to provide a quick overview of the theory and how it forms a crucial component in your marketing strategy.
- Further expansion of ‘Entrepreneurial DNA of a customer-centric strategy’ to include customer-centricity as the underpinning strategy as well as key case studies.
- Additional information and examples added to ‘Analysing your online reputation’ and ‘Update your offerings with data-driven decisions’ that help with the course handout.
- Further expansion of ‘Enhancing your online reviews’ to include additional proactive tactics and examples for how to best respond and increase your online reviews.
- New topic called ‘Your online presence’ which is the implementation piece of this course and outlines in a best practice checklist how to your new strategy and tactics.
Create Effective Facebook Ads
Latest update:
Added information about debugging links when sharing web pages in a post under the ‘Meta Business Suite’ topic
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Bizkeeper 101
By Julia Retson
Bizkeeper 202
By Hannah Conroy
Preparing to re-enter the workforce
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Training and education pathways
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Customer Recovery Techniques
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