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- Course handout
A complete guide to creating a social media/digital marketing content strategy that aligns with your overall business goals and objectives.
Table of content
- Define your target market and customer persona
- Set goals, objectives, and KPIs
- Audit your social media platforms
- Unique selling proposition
- Content themes
- Category of content
- Social media captions
- Scheduling content
- Instagram hashtags & insights
- Facebook groups & insights
Complements the below courses
Access the resource with a Digital Academy membership
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